My Google Partner certification required I pass some test each year. I studied for and passed the main search ad test but I am very disappointed that the course material was more about giving Google more control and more money. I had to learn all the reasons you should not have a limit on your budget, why you should allow google to make up ads on it’s own and things which in my opinion- are NOT in my clients best interest.

So when the next test came due- I allowed my google partner certification to expire. As Google makes more changes to take greater control and increase customer spending- I want to make it clear- I work for my clients and not Google. I do my best to protect their investment by maintaining more control than Google recommends or default settings take away.